The question that is going in your mind right now is why is online visibility for my business is so important? The simple answer to your question is because it fast reaches to a vast number of people who are searching for your services. If you have a physical presence for your business (office, store, retail shop) in a specific location, you need a targeted strategy to attract customers who may not realize that a local service is based in that area. This will ensure that local customers find your business when they search the internet. In the present age of Internet; having a high online visibility gives you the most access to people on internet. With your reach to a large number of people, your business expands in a very short period of time.
Locally visible no more means just being visible in your lane or in your community. Any business, whether small or large, can make them visible on the web. Most people are using smartphone these days. With the increase in smartphones, it is becoming much more important to be notice online.
Below are few points that will help increase the visibility of your local business online:
#1. Get your business listed locally
Focus on getting listed local online platforms that can list your business locally and make it visible all throughout the web. You can also join the local Chamber of Commerce, which will give a boost to your business online as well as offline.
You can list your business and maintain a page on social media sites like Facebook, Twitter and Linkedln. This will gain popularity for your business.
#2. Manage and promote online reviews
Getting feedback or review for your business is very important. They can easily get you to the top of the list and can even pull you down. If you get a great number of good reviews then your business will automatically flourish. But bad reviews will pull your reputation down to the bottom. This accelerates your credibility and promotes you worldwide. Consumers are very conscious these days. Before using your products or services, they will check out whether you are getting good or bad reviews for your business or not.
#3. Have a constant presence on social media
Maintaining a social media page of your business is a good idea to help your business gain popularity. But merely having a social media page will be of no help. You need to maintain and update the page at regular intervals, so that people viewing those pages come to know about all the updates of your business. This will let your customers keep coming back. Social media search is getting more popular gradually. So, it’s very important to list your business there and be visible worldwide.
#4. Work on Search Engine Optimization
Work your way to appear at the top of the search results list in Google when people search for your business online. Only the businesses that appear at the top of the search results list get priority in the eyes of the customers. To stay on the top of the search list, you need to regularly do some updates, promote your site and ensure that a lot of users visit your site on daily basis. This will help search engine know that your website is active, thereby letting your site slowly move up the ladder of search engine results.
#5. Generate Backlinks to Your Site
You may be sure that your site is designed well, with the right keywords, meta description, URL’s and other vital elements. But still, if there is something you need to focus on, it’s creating backlinks. Backlinks are links that connect your site with other sites. The best part is search engines consider them as likes received by your content.
These above steps will help you boost your online visibility and in turn increase your growth.
Working hard to “Get Found” online?
Is your business or service based in Penang?
Listing your local business in Penang Business Listing ensures that it gets found by your potential customers easily. Penang Business draws new customers to your business and keeps them coming back. We let you interact directly with your customers and collect customer reviews about your business. Penang Business allows you to create your own mini website with features like business profile with contact details, images of your product and services, YouTube video, link to all your social media sites, contact form, customer reviews, Google Map, your business operating hour’s details, jobs opening and also menu display for food & beverage businesses.