Running any type of business, whether a small or a well-established company, is extremely hard work and requires you to not only be dedicated but also to make smart marketing decisions with limited budget. Taking advantage of advertising methods that are inexpensive is important and the perfect example of an affordable way to advertise is to use an online business directory like Penangbusiness.my to list your business.
Ensuring that your business is visible in such a competitive world is vital and is directly linked to your success. You will need to make sure that your potential customers find it easy to see who you are and what you are offering if you want to build up a base of clients and it is important to attract locally based customers, as these people will be the backbone of your business.
Online Business Listings
You can’t grow a business until you have established it and taking advantage of online advertising channels is vital. You will also need to get a website built and have a social media presence but all of these things will require you to constantly work to maintain them. This is why they are different to using an online business directory, as once the listing is finished; you will only need to update or change it for the following reasons:
1. If you move to a new location
2. If you want to offer new services/products
3. If you rebrand your business
Having an online business listing will work particularly well alongside a website, as Penangbusiness.my allows you to put a link on this directory, which means you can increase the amount of site traffic your website generates by adding a backlink.
Improve Your Visibility
Improving the visibility of your company is really important and getting exposure online is a great way to promote any type of business. The online world is an extremely competitive one and this means that if you don’t take advantage of things like Penang Business online business directory, you can be sure that your competition is and you will likely miss out on getting new clients as other business will be more visible than yours. You will need to make sure that your listing includes all of the following information in order for it to be informative:
Business Name and tagline
Location / Address
Contact details like email, tel, website, social sites
Services or products offered
Reasons to use your company, such as competitive prices or qualified employees
Business operating hours
Image gallery of your product and business
Google Map to locate your business
Video to present your product and services to visitors
You will be able to target your audience by listing all the above information in Penangbusiness.my site for free.
Boost Your Brand Awareness
You can also boost your brand awareness by advertising your business/services via an online business directory and developing a brand image is extremely important when you run a small business that you want to establish and grow. You will need your customer to feel a sense of familiarity with your brand and this can be achieved by ensuring you take advantage of our advertising package which list your profile in top of the page according to category chosen and target location within the directory.
The idea behind boosting your brand awareness is to get people to feel connected to your brand and to encourage customers to want to contact you as they will recognize your brand – this recognition can quickly turn into a feeling of trust, which will help you to build a base of loyal customers.
Penang business listings can be a major marketing tool for all types and sizes of businesses and as they are local in their nature; they allow you to build up a base of customers that you can then use to grow your business from.
Your business will be listed according to the services you offer or the products that you sell, and where you are based and the areas that you cover are really important to your clients. For example, if someone wants to hire a plumber or an electrician in Butterworth, then they will look for someone located in Butterworth, rather than someone that is based in Bayan Lepas, so take this into consideration when you create your listing by clearly stating the areas that you cover.
It is important to ensure that your business is competitive and this means you will need to market your business using every possible method, so that you can improve your brand’s visibility without breaking the bank.
Working hard to “Get Found” online?
Is your business or service is based in Penang?
Listing your local business in Penang Business Listing ensures that it gets found by your potential customers easily. Penang Business draws new customers to your business and keeps them coming back. We let you interact directly with your customers and collect customer reviews about your business. Penang Business allows you to create your own mini website with features like business profile with contact details, images of your product and services, YouTube video, link to all your social media sites, contact form, Google Map, your business operating hour’s details, jobs opening and also menu display for restaurants.